# Signal Week — Fictional Pricing Notes

These assumptions are fictional and exist only to make the workbook auditable.
They are not market evidence.

| Scenario | Price | Founder hours/client | Variable cost/client | Utilization |
| --- | ---: | ---: | ---: | ---: |
| Conservative | $900 | 5.0 | $90 | 70% |
| Base | $1,200 | 4.0 | $100 | 80% |
| Stretch | $1,500 | 3.5 | $120 | 85% |

All scenarios use 48 monthly delivery hours, a `$75` hourly opportunity cost,
and `$1,500` fixed monthly cost. Contribution subtracts variable cost and the
opportunity cost of founder time. Monthly capacity uses available hours,
utilization, and founder hours per client. Break-even clients divide fixed cost
by contribution and round up to a whole client.

The workbook is the live formula-driven source for scenario outputs. These notes
explain inputs but do not replace formula inspection or founder judgment.